by Brooks Borden
7MS Editorial
In just two months, Aaron Calafato has amassed over 1M + views on the Glassdoor app with his short storytelling videos—each just a minute long. These videos, sourced from The Lonely Office Podcast & grounded in careful storytelling, explore work-life balance issues that regularly surface in Glassdoor’s anonymous community forums. The overwhelming response highlights the power of storytelling—not just as entertainment, but as a meaningful way to connect real workplace challenges to the people living them every day.
Aaron’s journey with Glassdoor began as a co-creator and co-host of The Lonely Office podcast, a show that explores the realities of modern work. The success of both the podcast and these short videos has led Glassdoor to feature Aaron as a Work-Life Pro on their app. Now, each week, he’ll be sharing stories, reflections, and advice designed to help people navigate their careers with more clarity and confidence.
Glassdoor’s Growing Influence and the Rise of Storytelling-Driven Content
Glassdoor has long been a trusted resource for job seekers and employees, offering a transparent look inside workplaces through anonymous company reviews, salary insights, and discussion forums. But beyond raw data, Glassdoor has evolved into a workplace storytelling hub—a space where people don’t just research jobs, but engage in real conversations about professional identity, burnout, toxic cultures, and finding purpose in work.
The Glassdoor app now makes these conversations even more accessible, and Aaron’s videos fit perfectly into this ecosystem. In a sea of industry jargon and corporate buzzwords, his storytelling approach brings clarity and emotion to complex workplace dynamics, offering a refreshing and engaging alternative.
Why These Short Videos Resonate with Glassdoor Users
Unlike traditional career advice, Aaron’s videos aren’t about résumé tips or networking hacks. Instead, they dive into the human side of work—office politics, remote work struggles, job satisfaction, mental health, and the ever-blurring line between work and personal life. By focusing on the emotional truths of work, these videos have struck a chord with thousands of viewers looking for a sense of recognition and validation in their professional journeys.
For Aaron—an audio-first storyteller and consultant—the success of these videos was an unexpected but exciting shift. Initially uncertain whether short-form video would resonate with viewers, the overwhelming response has not only broadened his partnership with Glassdoor but also reinforced the idea that great storytelling has a place in every medium.
Now, alongside The Lonely Office and 7 Minute Stories, Aaron’s weekly Glassdoor content has become an essential part of his storytelling repertoire. If you haven’t yet, check out his videos on the Glassdoor app (just search for Aaron Calafato) and join the conversation. Your comments help shape the stories he tells—stories that reflect the most pressing and personal realities of today’s workforce.